‘The Pinocchio Effect’ – when managing the brand creation process, across cultures

In global marketing and international management, the fields of Branding and Culture are well discussed as separate disciplines; within both academia and industry. However, there appears to be limited supporting literature, examining brands and culture as a collective discipline. In addition, environmental factors such as ethnicity, nationality and religion are also seen to play a significant role. This in itself adds to the challenges encountered, by those looking to critically apply learning and frameworks, to any information gathered. In the first instance, this paper tries to bring aspects together from Branding and Culture and in doing so, aims to find linkages between the two. The main purpose of this paper is to distil current brand thinking and explore what impact cross-cultural, cross-national, and ethnic interactions have on a brand’s creation. The position of the authors is that without further understanding in this field, a brand will experience what has been termed by them as the ‘Pinocchio Effect’. Pinocchio was a puppet who longed to become a real human being; but sadly encountered difficulties. The conclusion presented is that the critical long-term success of a brand lies in three areas: how it is created; the subsequent associated perceptions; and more specifically in the reality of the relationships that it enjoys. Collectively these processes necessitate an appraisal of connecting strategic management procedures and thinking. Finally, this paper looks into proposing future methods for brand evaluation and strategic management. The aim is to stimulate further thinking in a field; which transcends national, ethnic and cultural boundaries - in the interests of developing new insight, and to provide a platform for marketers to develop more effective communications

Multiscaling to Standard Scaling Crossover in the Bray-Humayun Model for Phase Ordering Kinetics

The Bray-Humayun model for phase ordering dynamics is solved numerically in one and two space dimensions with conserved and non conserved order parameter. The scaling properties are analysed in detail finding the crossover from multiscaling to standard scaling in the conserved case. Both in the nonconserved case and in the conserved case when standard scaling holds the novel feature of an exponential tail in the scaling function is found.Comment: 21 pages, 10 Postscript figure

Specific Heat Exponent for the 3-d Ising Model from a 24-th Order High Temperature Series

We compute high temperature expansions of the 3-d Ising model using a recursive transfer-matrix algorithm and extend the expansion of the free energy to 24th order. Using ID-Pade and ratio methods, we extract the critical exponent of the specific heat to be alpha=0.104(4).Comment: 10 pages, LaTeX with 5 eps-figures using epsf.sty, IASSNS-93/83 and WUB-93-4

Generation of defects and disorder from deeply quenching a liquid to form a solid

We show how deeply quenching a liquid to temperatures where it is linearly unstable and the crystal is the equilibrium phase often produces crystalline structures with defects and disorder. As the solid phase advances into the liquid phase, the modulations in the density distribution created behind the advancing solidification front do not necessarily have a wavelength that is the same as the equilibrium crystal lattice spacing. This is because in a deep enough quench the front propagation is governed by linear processes, but the crystal lattice spacing is determined by nonlinear terms. The wavelength mismatch can result in significant disorder behind the front that may or may not persist in the latter stage dynamics. We support these observations by presenting results from dynamical density functional theory calculations for simple one- and two-component two-dimensional systems of soft core particles.Comment: 25 pages, 11 figure

Parameterization of intrawave ripple-averaged sediment pickup above steep ripples

Near-bed sediment pickup is critical for predictions of intrawave suspension and in turn net sediment transport in coastal models. In the present study, numerical results from a two-dimensional Reynolds-averaged Navier-Stokes model are used to assess the functional relationship of intrawave ripple-averaged sediment pickup above steep ripples. The numerical model provides intrawave time histories of ripple-averaged near-bed velocities and turbulence, which are qualitatively interrogated to determine pickup functional relationships. Several specific sediment pickup formulations are implemented within the numerical model: expressions relating pickup to near-bed velocity or near-bed turbulent kinetic energy via the bed shear stress; and expressions relating pickup to near-bed shear production of turbulent kinetic energy. These are then tested via model-data comparisons of near-bed suspended sediment concentration. The results show that the traditional functions relating sediment pickup to near-bed velocity cannot lead to reasonable intrawave suspension predictions above vortex ripples under a ripple-averaged framework. Instead, relating sediment pickup to near-bed turbulence quantities, such as turbulent kinetic energy or shear production of turbulent kinetic energy, significantly improves the numerical predictions for these conditions. This article is protected by copyright. All rights reserved

Increasing eigenstructure assignment design degree of freedom using lifting

This paper presents the exposition of an output-lifting eigenstructure assignment (EA) design framework, wherein the available EA design degrees of freedom (DoF) is significantly increased, and the desired eigenstructure of a single-rate full state feedback solution can be achieved within an output feedback system. A structural mapping is introduced to release the output-lifting causality constraint. Additionally, the available design DoF can be further enlarged via involving the input-lifting into the output-lifting EA framework. The newly induced design DoF can be utilised to calculate a structurally constrained, causal gain matrix which will maintain the same assignment capability. In this paper, the robustification of the output-lifting EA is also proposed, which allows a trade-off between performance and robustness in the presence of structured model uncertainties to be established. A lateral flight control benchmark in the EA literature and a numerical example are used to demonstrate the effectiveness of the design framework

The sign of the day-night asymmetry for solar neutrinos

A qualitative understanding of the day-night asymmetry for solar neutrinos is provided. The greater night flux in nu_e is seen to be a consequence of the fact that the matter effect in the sun and that in the earth have the same sign. It is shown in the adiabatic approximation for the sun that for all values of the mixing angle theta_V between 0 and pi/2, the night flux of neutrinos is greater than the day flux. Only for small values of theta_V where the adiabatic approximation badly fails does the sign of the day-night asymmetry reverse.Comment: 3 pages, 3 figures, typos corrected and references adde

Domain Growth, Wetting and Scaling in Porous Media

The lattice Boltzmann (LB) method is used to study the kinetics of domain growth of a binary fluid in a number of geometries modeling porous media. Unlike the traditional methods which solve the Cahn-Hilliard equation, the LB method correctly simulates fluid properties, phase segregation, interface dynamics and wetting. Our results, based on lattice sizes of up to $4096\times 4096$, do not show evidence to indicate the breakdown of late stage dynamical scaling, and suggest that confinement of the fluid is the key to the slow kinetics observed. Randomness of the pore structure appears unnecessary.Comment: 13 pages, latex, submitted to PR

Quantum Computing with Atomic Josephson Junction Arrays

We present a quantum computing scheme with atomic Josephson junction arrays. The system consists of a small number of atoms with three internal states and trapped in a far-off resonant optical lattice. Raman lasers provide the "Josephson" tunneling, and the collision interaction between atoms represent the "capacitive" couplings between the modes. The qubit states are collective states of the atoms with opposite persistent currents. This system is closely analogous to the superconducting flux qubit. Single qubit quantum logic gates are performed by modulating the Raman couplings, while two-qubit gates result from a tunnel coupling between neighboring wells. Readout is achieved by tuning the Raman coupling adiabatically between the Josephson regime to the Rabi regime, followed by a detection of atoms in internal electronic states. Decoherence mechanisms are studied in detail promising a high ratio between the decoherence time and the gate operation time.Comment: 7 figure